Versace - Make up

Product type: Packaging

Client: Project for Euroitalia
Date: 2023
Field: Product

In collaboration with Massimiliano Minorini Design Beauty, we developed an ambitious project for Euritalia, the concessionaire of the prestigious Versace brand in the perfumery and make-up sector. Our goal was to create a make-up line that embodied Versace's luxurious and bold essence, translating its iconic style into unique beauty products.

The project encompassed the creation of a complete range, including lipsticks, mascaras, and cosmetic cases, each conceived as a work of art. We worked with precious materials and refined finishes, paying attention to every detail, from the sculptural shapes of the lipsticks to the precision of the mascara designs, and the functionality and elegance of the cosmetic cases.

The result is a make-up line that enhances femininity and strength, in line with Versace's aesthetic. In particular, the shapes of the products were inspired by iconic Greco-Roman columns, a nod to the brand's cultural heritage, reinterpreted in a contemporary key. The products are designed for a woman who loves to dare and is not afraid to express her personality through make-up. The packaging, with its distinctive design, becomes an object of desire, a symbol of luxury and refinement.